AUDL Partners With Lensa AI For Player Avatars

May 9, 2023

The American Ultimate Disc League (AUDL) has partnered with Lensa AI to create avatars for all players in the 2023 season. Lensa, made by Prisma Labs, was launched in 2018 and uses photos taken and uploaded by players to create stylistic, animated avatars. In the first-of-its-kind partnership across North American professional sports leagues, the avatars will be used in AUDL game broadcasts on Fox Sports 2 (FS2) and, as well as digital integrations through the 2023 AUDL Championship. 

“Avatars created through artificial intelligence represent a new opportunity for sports content,” said AUDL CEO Steve Hall. “We found an exciting way to use photos taken by our players and teams to create elevated graphics with Lensa. While we still have a lot to learn about this technology, I look forward to our league becoming a pioneer in this space.”

Lensa is an AI-powered photo and video editing app with professional retouching and object removal tools, music, a wide range of trendy effects and presets from famous photographers, sky and backgrounds replacement, and other design elements. The app is available in the App Store and the Google Play store.

“We are absolutely thrilled to partner with AUDL to deliver a whole new level of digital experience to the League’s fans and supporters. The work within the field of generative AI has recently been taking revolutionary leaps, and we, at Prisma Labs, are honored to be able to shape meaningful collaborations within this context and take our partners on this journey with us,” said Prisma Labs CEO Andrey Usoltsev. “This particular activation with AUDL explores new and unconventional ways of leveraging AI-generated imagery within sports marketing, and we are delighted to be among the very first businesses to deliver these.”

The 2023 AUDL season started in late April, with teams playing six home and six road games over 13 weeks. The top three seeds in each of the four divisions (East, South, Central and West) will compete in the playoffs for a chance to win the 2023 AUDL Championship at TCO Stadium in Minnesota. View the full schedule, latest news and game highlights at



The American Ultimate Disc League (AUDL) was founded in 2012 and strives to maintain ultimate’s rich history. The league's 24 teams embody the robust spirit of ultimate's players, fans, and community alike. The AUDL's mission is to increase the visibility of one of North America’s fastest growing sports by creating affordable events for family and friends that showcase the sport being played at its highest level. For more information, visit


Prisma Labs is the developer of next-generation AI-driven photo and video editing apps. Prisma Photo Editor is the first Company's product that was launched in 2016. The app allows users to transform photos into works of art and it quickly became popular worldwide - 120m+ downloads, "App of the Year" by AppStore & Google Play. Lensa AI was launched in 2018 and now is an all-in-one photo and video editing app that utilizes different types of AI and Machine Learning technology to provide users with the best quality editing tools (Top-1 Grossing app US, Top-1 Downloaded app Worldwide). 

For more information, visit